The Outreach Templates We Use to Land Guest Posts on DR 80+ Sites

In 2026, I managed to land guest posts on three DR 80+ publications: Backlinko (DR 90), Moosend (DR 82), and Writesonic (DR 85).

I’ve also helped clients secure guest post opportunities on high-authority sites in their specific niches, such as Veed (DR 85) for a creative marketing agency and Personnel Today (DR 78) for an HR SaaS platform.

In this post, I’ll share the exact guest post outreach email templates that I used. I’ll also give you some good and bad examples of guest post pitches that I receive, and how you can learn from them.

My guest post outreach templates

I run two types of guest post outreach campaigns: one for my own agency and one for my clients. I also try two different approaches: campaign based pitch and content gap pitch.

The angles are slightly different, but the main pitch is still the same: offer the prospect a genuinely useful piece of content tailored to their audience, while creating a mutually beneficial collaboration.

Template #1: The agency founder pitch

You’re an agency founder and you try to build links to your own agency.

Initial email

Subject: Content Collaboration with {{company}}

Copy:

Hi {{firstName|there}},

I’m {{name}}, Founder of {{agency}}. We help {{targetAudience}} with {{service/expertise}}.

Since we operate in the same niche, I thought it could be a good opportunity to collaborate on some content.

I’d love to contribute a useful, well-researched article to your blog on a topic relevant to your audience.

Here are a few ideas that could work:

• {{topic1}}

• {{topic2}}

• {{topic3}}

I’ve previously contributed to sites including {{example1}}, {{example2}}, and {{example3}}.

I’ll also promote the article to {{audience/promotion channel}} once it’s published.

Would you be open to a content collaboration?

Best,
{{name}}

Follow-up email

Subject: Re: Content Collaboration with {{company}}

Copy:

Hi {{firstName|there}},

Just following up on my email about a potential content collaboration.

I’d be happy to contribute an article around {{topic/theme}}, tailored specifically to your audience.

A few ideas:

• {{topic1}}

• {{topic2}}

• {{topic3}}

Let me know if this could be a fit, or if there’s another topic you’d prefer us to cover.

Best,
{{name}}

Template #2: The client campaign pitch

You're an agency founder pitching for a client brand.

Initial email

Subject: Content Collaboration with {{company}}

Copy:

Hi {{firstName|there}},

I work with {{client}}, a {{brief company description}} that helps {{targetAudience}} with {{service/expertise}}.

We’re currently running a campaign focused on {{campaignTopic}}, and we’d love for {{company}} to get involved.

One of {{client}}’s experts can create a unique, well-researched article tailored to your audience.

Here are a few topics that could work:

• {{topic1}}

• {{topic2}}

• {{topic3}}

We’ve also contributed content to sites including {{example1}}, {{example2}}, and {{example3}}.

As part of the collaboration, we’d also be happy to {{promotion/offer}}.

Would you be interested?

Best,
{{name}}

Follow-up email

Subject: Re: Content Collaboration with {{company}}

Copy:

Hi {{firstName|there}},

Just following up on my previous email about contributing an article to the {{company}} blog.

We’d love to create something around {{campaignTopic}}, with practical insights that would be useful to your audience.

A few ideas:

• {{topic1}}

• {{topic2}}

• {{topic3}}

The article would be written by one of {{client}}’s experts and tailored specifically to your audience.

Let me know if you’d be interested, or if there’s another topic you’d like us to explore.

Best,
{{name}}

Template #3: The content gap pitch

This works whether you’re representing your own agency or a client.

The main idea is to analyze the prospect’s blog and identify topics they haven’t covered yet, but their competitors are ranking for.

Initial email

Subject: Content idea for {{company}}

Copy:

Hi {{firstName|there}},

I noticed that your website hasn’t covered {{topic}} yet.

Competitors such as {{competitor1}} and {{competitor2}} are ranking for this topic and generating around {{traffic}} monthly visits from it.

We’d be happy to create a comprehensive article covering this topic, tailored specifically to your audience.

We’ve contributed content to sites including {{example1}}, {{example2}}, and {{example3}}.

As part of the collaboration, we’d also be happy to {{promotion/offer}}.

Would you be open to a guest post?

Best,
{{name}}

Follow-up email

Subject: Re: Content idea for {{company}}

Copy:

Hi {{firstName|there}},

Just following up on my previous email about {{topic}}.

It looks like there’s still an opportunity to cover this topic on your blog, particularly given that {{competitor1}} and {{competitor2}} are already generating search traffic from it.

We’d be happy to write the article for you and tailor it to your audience.

Would you be open to a guest post?

Best,
{{name}}

Good guest post outreach templates to copy

I receive a lot of guest post outreach pitches every day. Most are easy to ignore, but occasionally I get an email that actually makes me want to respond.

Here are some examples of guest post pitches I think do a good job, along with what you can learn from them.

Example #1

Subject: Interested in outsourcing Position Digital content?

Copy:

Hi Sean,

I hope this email finds you well. Please allow me to introduce myself, and my reason for reaching out to you today.

My name is [Name], and I’d like to voluntarily contribute an article to the Position Digital blog, in the hope of growing my portfolio and expanding my reach as a marketer.

I’m not new to this type of work by any means, but after a few years of being white-labelled and working in-house on projects for brands, I’d like to grow my own personal brand and portfolio.

It’s tricky for me to share too much of my work online to date, but I can share these two posts below, which hopefully demonstrate the type of writing and engagement I am looking for:

• {{writing sample 1}}

• {{writing sample 2}}

As mentioned, I’m not looking for payment. This will be a voluntary submission, covering a subject that we can both agree on and one that I can reference.

Please let me know if you’re open to being pitched to, as I’d love to share some ideas. Having looked at your existing content, I think a piece about how to provide a personalised experience and encourage interaction online would work well. However, I can also write to any briefs you have in your content pipeline.

Kind regards,
[Name]

Why I like it

This is a good example because the sender gives a clear reason for reaching out and explains what she wants to get out of the collaboration.

More importantly, she has clearly looked at the Position Digital blog before pitching. She suggests a specific topic rather than sending a generic “Do you accept guest posts?” email.

She also makes the arrangement clear from the beginning: she's offering the content voluntarily in exchange for the opportunity to build her portfolio.

The only thing that could be improved is the length of the email, which I think is too long.

Example #2

Subject: Guest Post Contribution Inquiry

Copy:

Hi,

I’d love to pitch a contributor post for Position Digital, from our Founder, [Name] of [Agency name]. [Agency] is an SEO, AI visibility and Digital PR Consulting agency that helps companies construct long-term SEO strategies.

[Founder] aims to delve into the transformative power of AI in SEO, exploring its role in revolutionising keyword research, shaping bespoke SEO strategies through machine learning, and the ethical implications of AI-generated content.

Here are some possible titles and ideas:

• How to Build and Protect Your Brand in an AI-Driven Search World

• Rebranding and Migrating Your Site? Here's How to Make Sure You Don't Lose All Your Organic Traffic in the Move

• AEO? GEO? LLMO? What Do These New SEO Terms Actually Mean?

• AI-Powered Content Optimisation: The Future of On-Page SEO

• Your Brand vs. the AI Feed: How to Win ChatGPT, Generative Search & AI Overviews

[Founder] has contributed to other publications including Forbes, SB Marketing Tools, and California State University Fullerton’s Entrepreneurship Department.

Here are some writing samples:

• {{writing sample 1}}

• {{writing sample 2}}

• {{writing sample 3}}

Let me know if this is of any interest to you!

Best,
[Name]
[Role and company]

Why I like it

This pitch does several things well.

First, it establishes who the contributor is and why they're qualified. It then gives me several specific topic ideas rather than asking me to come up with them.

The topics are also closely related to Position Digital's niche, which makes the pitch feel relevant rather than generic.

Finally, the sender includes previous publications and writing samples. That gives me everything I need to make a quick decision without having to go back and forth over email.

Example #3:

Subject: Fresh keywords + content for Position Digital

Copy:

Hi Position Digital team,

I’m [Name] from [Company]. We love creating top-tier SaaS content and would be thrilled to bring that same quality to Position Digital through a guest piece.

Managing a blog takes a lot of effort, so let us take the heavy lifting off your shoulders:

• The SEO: We perform custom keyword research to find easy-to-rank topics tailored to your audience.

• The Content: We deliver polished, human-written articles crafted by our content team.

You can check our recent guest articles on {{publication 1}}, {{publication 2}}, and {{publication 3}} to see the quality in action.

If you're open to this partnership, let me know, and I'll send over a few keyword-backed topic suggestions.

Best regards,
[Name] from [Company]

Why I like it

The strength of this pitch is its clear value proposition.

Instead of simply saying, “We'd like to write for you,” the sender explains exactly what they can contribute: keyword research and high-quality content.

It also reduces the amount of work required from the recipient. The sender is offering to find the opportunities and create the content, rather than expecting the website owner to provide a brief.

The writing samples add another layer of credibility.

Bad guest post outreach templates to avoid

Now compare those examples with some of the bad pitches I regularly receive.

Example #1

Subject: Guest Post Inquiry!

Copy:

Hi Team,

I am interested in contributing a guest post to your website.

Could you please let me know if you are currently accepting guest contributions?

I look forward to hearing from you.

Best regards,
[Name]

Example #2

Subject: Publishing Partnership Inquiry

Copy:

Hello,

I hope all is well.

I’m interested in discussing a potential publishing partnership with Position Digital. We can provide valuable, original content designed to complement your website and provide useful information to your readers.

Please let me know whether you accept guest posts or sponsored content, along with your requirements, pricing, and estimated turnaround time.

Best regards,
[Name]

Example #3

Subject: Guest Post Collaboration Inquiry

Copy:

Hi,

I am looking for a guest post on your site.

Thanks and regards,
[Agency name]

Website: {{website}}
Fiverr Profile: {{profile}}
LinkedIn: {{profile}}

Example #4

Subject: Request a Guest Post at Position Digital

Copy:

Hi,

I am writing to inquire about the possibility of guest posting on your website.

I am interested to know if there are any opportunities available for guest contributions at this time. If so, could you please provide information regarding the associated fees for a single guest post?

Additionally, I would appreciate clarification on the number of links permissible within a guest post.

Thank you for considering my request.

Best regards,
[Name]

Example #5

Subject: Guest Post Collaboration Proposal

Copy:

Hey there,

It's impressive to see some websites still standing for high-quality content, especially in a niche like yours.

To contribute to your valuable resources, we'd like to offer a high-quality, SEO-optimised guest blog. We believe this would be a valuable addition for your readers.

Would you be open to exploring this potential collaboration further?

Regards,
[Name]

Why these pitches are bad

The biggest problem with these emails is that they simply ask for guest post opportunities or links without giving the recipient a compelling reason to collaborate.

They don't explain what's in it for the website

A good pitch should answer:

“Why should I publish this?”

These emails don't really answer that question. They don't explain what the proposed article will cover, who will write it, why it's relevant to the audience, or what additional value the sender can provide.

Instead, they're essentially asking:

“Can I put a guest post and some links on your website?”

That's not a particularly compelling proposition.

They don't suggest any topics

Most of these pitches simply ask whether the website accepts guest posts.

That puts the work back on the recipient. A better pitch should give them 2–3 relevant topic ideas so they can immediately see what you could contribute.

They don't show previous work

There are no writing samples or examples of previous guest posts.

If you're asking someone to publish your content on their website, you should give them an easy way to assess the quality of your work.

They aren't personalized

Most of these emails could be sent to hundreds of websites without changing a word.

There's no reference to a specific article, content gap, audience, topic or reason for choosing the website. This makes the pitch feel like a mass email rather than a genuine collaboration.

They focus on links and pricing

Some of the pitches immediately ask about guest post fees and how many links they can include.

That's one of the clearest signs that the sender is primarily interested in buying or acquiring a backlink rather than contributing useful content.

When an email is generic, focuses heavily on links or pricing, and comes from an unfamiliar link-building agency, it can resemble the kind of mass outreach associated with low-quality link schemes, PBNs and other manipulative tactics.

Launch your guest post outreach campaigns with ListBrew

You’ve now learned the best way to write a guest post outreach email. The next step is to find the right prospects and send your actual pitches.

ListBrew helps you find relevant guest post opportunities, build prospect lists based on Google rankings and AI visibility, and organize your outreach campaigns, so you can spend less time manually searching for opportunities and more time building valuable relationships.

Ready to start your next guest post campaign? Try ListBrew for free today!