average conversion rate for alternatives keywords — the highest of any keyword type
Source: Grow and Convert
of commercial AI citations come from listicle-style content like alternatives roundups
Source: Search Engine Land
ListBrew finds alternatives roundups from across the web, with domain metrics, AI citations, and editor contacts.
| Opportunity | Contacts | AI Citations | Google Rank | Domain Rank | Traffic | |
|---|---|---|---|---|---|---|
10 Best Mailchimp Alternatives for Email Marketing (2025) https://www.hubspot.com/blog/best-mailchimp-alternatives hubspot.com alternativesarticle | David Kim Content Manager | #1 | 93 | 485K | ||
12 Best Alternatives to Mailchimp in 2025 https://www.pcmag.com/picks/best-mailchimp-alternatives pcmag.com alternativesarticle | Emily Park Tech Writer | #2 | 92 | 275K | ||
7 Cheaper Mailchimp Alternatives That Do More https://www.zapier.com/blog/mailchimp-alternatives zapier.com alternativesarticle | Anna Novak Senior Editor | #3 | 88 | 165K | ||
Best Mailchimp Alternatives & Competitors 2025 https://www.g2.com/products/mailchimp/competitors/alternatives g2.com alternativesdirectory | Mike Ross Content Lead | #4 | 89 | 118K | ||
15 Mailchimp Alternatives Ranked and Reviewed https://www.capterra.com/mailchimp-alternatives capterra.com alternativesdirectory | Find contacts | #6 | 85 | 142K | ||
9 Free Mailchimp Alternatives for Small Business https://www.techradar.com/best/free-mailchimp-alternatives techradar.com alternativesarticle | Tom Bradley Reviews Editor | #7 | 90 | 198K |
You can find alternatives articles on Google. But you can't tell which ones matter without checking each one manually.
Enter a competitor name and ListBrew finds every alternatives article about them — with the metrics you need to prioritise which ones to pitch.
hubspot.com/blog/best-mailchimp-alternatives
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Enter a competitor name. ListBrew handles the research.
Add a competitor name and domain. ListBrew searches for every alternatives article about them.
Prioritise by AI citations, traffic, and domain authority. Find editor contacts powered by Hunter.io and Apollo.
Reach out to editors and pitch your product as an alternative worth adding to their roundup.